CASE STUDIES

Hornets

After spending two post-Katrina seasons in Oklahoma City, the New Orleans Hornets returned their full schedule of home games to the New Orleans Arena beginning in the fall of 2007.  Since the team’s return, Hornets executives have relied on GCR’s capabilities in the fields of demographic analysis, database management, and Geographic Information Systems to support their marketing efforts.  As the organization works toward attendance benchmarks, GCR has played a critical role in the organization and analysis of the team’s pre-Katrina, current, and targeted ticket purchasing base.
Services provided by GCR to the Hornets include:

• Geographically-based analysis of pre-Katrina and current ticket purchases to determine the extent of the team’s regional base and to identify the return of the most active pockets of attendees
  
  
• Construction of a SQL-driven reporting system to provide on-demand summary reports of ticket purchasing statistics by ticket type, geographical area, ticket price, and other indicators
  
  
• Comparison of ticket purchase data with a wide variety of demographic and market data to establish a profile of current corporate and individual supporters and to identify the location and density of potential customers